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Understanding Keyword Match Types

In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.” Each one has a specific use that can be leveraged...

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What is Pay Per Call? How Can I use it?

pay per call bing

Pay Per Call is lead generating marketing where advertisers pay publishers for qualified leads. The publishers host ads with unique phone numbers that track the performance of the ad and partnership. With an unlimited number...

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Online Marketing For Your Business

  Whether you are all on your own or you own a big internet business, you will need to find the best online marketing strategy for your business. There are various elements to putting together...

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IFTTT – If THIS, Then THAT

ifttt

IFTTT is a web-based service that was created in 2011. To date, the company has received $38.5 million in venture capital through three rounds of funding. I guess they must be doing something right, eh?...

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Google Adwords Bible 101

adwords bible

How to Use Google AdWords Most of my campaign advertising budget, about 80%, goes into two advertising platforms. Facebook and well, you guessed it, Google AdWords.   7 Easy Steps to Place Your Ad on...

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