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Hello Push Notifications, Goodbye Emails

photo credit Pixabay Since 1971, emails have been one of the quickest and most powerful tools to communicate online; with every organisation from giant international conglomerates to small independent businesses using emails to connect with...

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Understanding Keyword Match Types

In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.” Each one has a specific use that can be leveraged...

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What is Pay Per Call? How Can I use it?

pay per call bing

Pay Per Call is lead generating marketing where advertisers pay publishers for qualified leads. The publishers host ads with unique phone numbers that track the performance of the ad and partnership. With an unlimited number...

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