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Hello Push Notifications, Goodbye Emails

photo credit Pixabay Since 1971, emails have been one of the quickest and most powerful tools to communicate online; with every organisation from giant international conglomerates to small independent businesses using emails to connect with...

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Understanding Keyword Match Types

In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.” Each one has a specific use that can be leveraged...

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